There is no denying the fact that social media is becoming an indispensable source of advertising and marketing It is therefore quite common to see, business units of all sizes spending quite a bit of money, time and effort on social media advertising. When we talk about social media, Facebook continues to be the biggest of them all. It would be interesting to understand that as of March 2017 there are around 1.97 billion users on Facebook, which certainly is a staggering number. It continues to be the most popular social marketing networking site in the world, and is far larger than AWOL Pinterest Hence, if you are keen on taking your business to the next higher level, you certainly must pay attention to intelligent and well-planned Facebook advertising. Here are a few useful, proven and time-tested tips which could help in giving a thrust to your online advertising for your products.
Choose Your Audience Carefully & Uniqueness Of Advertisements
As is the case with other forms of advertising, when advertising using Facebook it is important to ensure that you choose the right audience. Figuring out your audience should not be a big job because you could use the tools available on Facebook’s advertising platform to segment and separate the audience, keeping in mind, your products and service. Choosing your niche is the first step towards a meaningful and profitable advertising on Facebook.
If you believe that there are different sets of audiences whom you should address and cater to on Facebook, you must use different ad sets for each of them. Creating two separate sets of advertisements might be a bit expensive but once created it will be able to provide you with profitable returns regarding quality leads and references. This possible only with Facebook because of the unique tools which it has at its disposal.
Importance Of Creating Ads With Landing Pages
If you wish to get the best out of your Facebook advertising, it is important that you learn to connect your advertisement to your website. If not a website, you must at least have a product page. In fact helping your Facebook ad to direct into a landing page would be in some cases better than directing them to a website. A landing page has only the required information that interest audiences and they would prefer to spend longer time on the same rather than visiting entire web pages which could make them lose focus. You should also bear in mind that advertising on Facebook is not cheap. This is something that they often talk about in the AWOL Academy training programs. You will have to spend money on each click that happens, and therefore you would like to make as many clicks count as possible. Hence just directing the clicks to a website without any clear direction or purpose might turn out to be a big waste of money.
Importance of Imagery & Budgeting
Merely depending on text and content alone may not help as far as your Facebook advertising is concerned. Many visitors will find your ads more attractive if they are accompanied by quality imagery, pictures and if possible audio visual effect. The latter is bound to be expensive because of the bandwidth and other considerations. However, if you can afford this over a period, it certainly would be a much better option rather than depending on contents alone. It will certainly work well in the long term.
It is important for you to set a bid strategy and budget. Or else you could end up spending much more than what you thought you would be spending on your Facebook advertisements The spend you make should be commensurate with the results you have in mind. Therefore, it is always better to have a budget in mind. You must stick to it as much as possible. If the desired results are not forthcoming, it would be better to pause, take a step back and review your advertising and take corrective actions.
Coming out with the best advertising campaign on Facebook takes time and effort. You will see this as very obvious when you go through the AWOL Academy reviews on this page You must understand the platform correctly and ensure that you make use of the features that are available at your disposal. While spending effort on the quality of advertising, you must not lose sight of the platform that you are using. Once you know the target audience and the money you are willing to spend, you can then focus on other matters.